Organizing a professional event such as a company seminar has become more and more common for companies. A seminar can considerably increase the feeling of belonging to a company, it is an excellent management tool. If you are wondering how to run a corporate seminar, you will find here some tips and tricks.
Sundance en plénière
What is a corporate seminar?
When the word seminar is mentioned, we all have the definition in mind: the gathering of a part or all the employees belonging to the same company to exchange around a precise theme. This type of event is generally organized outside the usual framework of the company, to break with the habits and encourage the attention of the collaborators. With the development of business tourism, the main destinations have structured themselves and offer specific spaces for this type of professional event.
The CID of Deauville, a convention center in Normandy, dedicates its spaces throughout the year to the organization of corporate seminars.
Why organize a corporate seminar ?
Organizing a seminar must meet a certain expectation, a clear and structured objective. Companies take the decision to organize a seminar to satisfy several objectives:
- Strengthen the group cohesion within the structure with all employees in a different setting,
- To promote communication within the different departments of the company in order to have a better internal communication,
- develop team spirit and the surpassing of each collaborator by means of unusual activities,
to expose the new company strategy and its values to the employees so that all become loyal ambassadors of the brand,
- Rewarding the teams for the work they have done.
Leading a corporate seminar
The seminar leaders can be part of the management committee or they can be part of external agencies and be assigned for this task. In any case, they must :
To know the objectives of the event and the related constraints,
Know perfectly the sequence of speeches,
master the presentation tools,
frame the speeches,
manage the time for each intervention, for each planned animation…
What are the key steps to hosting a corporate seminar?
Step 1: Before the event, prepare your seminar
The preparation of a corporate seminar must be meticulous. A retro-planning of the actions to be carried out must be put in place. It will help structure the event.
Prepare a clear and structured plan
- What is the purpose, the objective of organizing this seminar?
- Which employees should attend?
- What type of activities do you want to organize?
- What is the budget for catering?
- Where will the event be held?
- What theme will the event focus on?
- How will you organize your day or evening?
Once this plan is in place and all the questions have been answered, you can move on to the next step.
Use of visual aids
Before you embark on setting up a seminar, prepare your event with visual aids. Visual aids such as PowerPoint or Canva presentations are much more meaningful than a speech. They will also allow you to structure your thoughts for a better overall understanding of the subject. The Deauville CID has conference rooms that are fully equipped for the distribution of digital media: projectors and audiovisual screens, flip charts, sound system…
Offer one or more attractive activities for participants
If you want your business events to be relevant, think about the participants’ interests. Preparing an activity related to their hobbies, or a theme appreciated by all, allows you to quickly win over participants.
- To unite teams, choose fun and creative activities such as quizzes, mind games, concerts, escape games, sports challenges, artistic activities, discovery of heritage and unusual places…
- To seduce your employees, choose relaxing activities to unwind: gastronomy and oenology, a stay in a privileged setting…
Step 2: During the event, live your seminar
Running a seminar requires a constant investment. But a good preparation beforehand allows you to approach the event more serenely. Keep in mind the following main points:
Encourage employee participation
Interaction during a seminar is essential, do not hesitate to encourage your employees to participate in the debates. The participation of your employees during the seminar is a good indicator: the more interesting the topic, the more naturally your employees will intervene.
Keeping your employees’ attention
In general, a seminar takes a full day. It is therefore important to keep the attention of your employees as high as possible. To break the monotony of a presentation, enrich your speeches with anecdotes and propose, for example, to organize role plays. Breaks and lunches should not be neglected: these informal moments of sharing allow you to relax between two meetings and to strengthen your teams.
Encourage group discussion
As a company employee, we spend most of our time at our desk surrounded by our colleagues. However, is the communication between all departments harmonious? During this seminar, it is important to encourage group discussion between your employees: Why not create teams by associating people from different departments? You can then create a real moment of sharing and cohesion within your company.
Conclusion of the seminar
The conclusion of the seminar is one of the points to take into account during the event. You should end your seminar with a summary of the results of the discussions held during the seminar and the changes that will result in the company.