How to prepare for a trade show?

Congrès dans les halls 1&2 au C.I.D

Com­pan­ies that par­ti­cip­ate in trade shows are look­ing to ful­fill cer­tain object­ives. And to do so, trade shows must be per­fectly organ­ized! Wheth­er you are an exhib­it­or or an organ­izer, it is essen­tial to pre­pare these events in advance so that they live up to the vis­it­ors’ expect­a­tions. Noth­ing must be left to chance for the trade show to run smoothly.

How to prepare a trade show when you are an exhibitor?

Being present at trade shows is a must for some com­pan­ies, as it is an indis­pens­able mar­ket­ing lever for many activ­it­ies. Let’s take a look at some of the key points in plan­ning to par­ti­cip­ate in such events.

Define the objectives of the event

A com­pany par­ti­cip­at­ing in a trade show often seeks to determ­ine one or more object­ives before the event begins. Here is a list of the most sought-after object­ives at these shows:

  • Make sales
  • To increase the com­pany’s notoriety
  • To intro­duce new products
  • Recruit new members
  • Retain cus­tom­ers
  • Learn more about the competition
  • Etc.

By defin­ing in advance the object­ive for which you are hold­ing a booth, it will be much easi­er for you to meas­ure the res­ults obtained. This will help you quickly meas­ure your return on investment.

Halls 1 et 2 en con­grès au CID Deau­ville © Bab XIII 
For­um dans les Halls 3 et 4 du CID Deau­ville © G. Isaac 

Communicate about your presence at a trade show

Com­mu­nic­at­ing about your par­ti­cip­a­tion in a trade show is of utmost import­ance in order to cre­ate excite­ment. Pro­mote the show on the com­pany’s social net­works. Address, dates, prices, open­ing hours: noth­ing should be left to chance to attract a max­im­um of people. Don’t for­get to spe­cify the loc­a­tion of your booth so that people can find you eas­ily. Do you have to pay an entrance fee? What if you decided to organ­ize a con­test to win some tick­ets? This is a great way to increase your vis­ib­il­ity. This trick also allows you to identi­fy poten­tial pro­spects among the par­ti­cipants of the contest !

Designing your stand for the show

The booth is one of the main tools that will help you achieve your goals. It is the first impres­sion that vis­it­ors have of your com­pany. It is there­fore neces­sary that this space can eas­ily cap­ture their atten­tion. It is recom­men­ded to choose a good loc­a­tion for your booth to have the best pos­sible expos­ure, if your budget allows it. A per­fect pos­i­tion­ing offers the oppor­tun­ity to attract a max­im­um of people. Don’t for­get that the booth rep­res­ents your brand at the show, so you need to set up a design that respects your com­pany’s graph­ic charter. Also think about the light­ing set­tings to give a warm atmo­sphere and make people want to vis­it your booth.

Hall du C.I.D
La salle Batman 

The goodies

Will these small advert­ising objects be the basis of your stand’s suc­cess ? These low cost gifts will guar­an­tee you a long term vis­ib­il­ity. This meth­od is a simple and effect­ive way to com­mu­nic­ate over time. The good­ies will allow you to cre­ate a link between your com­pany and your pro­spects. The ” Must-have ” at a trade show remains the tote bag and the pen! But there is a wide range of good­ies to offer: Mug, key ring, mag­nets, note­book and much more! Com­pet­i­tion is tough at trade shows so show them what you can do, stand out! Attract your pro­spects with visu­als, nice com­mu­nic­a­tion support…

Buf­fet dans les halls © BabXIII 
Hall du Centre Inter­na­tio­nal de Deau­ville © BabXIII 
Espace res­tau­ra­tion dans les halls du pal­ais des con­grès de Deau­ville © BabXIII 

Preparing your team for a trade show

Doing busi­ness, devel­op­ing your busi­ness, get­ting new cus­tom­ers or part­ners… for this to hap­pen, it is essen­tial to set up a team with com­fort­able and motiv­ated employ­ees to run your booth. Remem­ber to brief your teams well before the event starts so that every­one is well in tune with the object­ives. A well-pre­pared team will allow you to obtain new con­tacts and reach the com­mer­cial object­ives you have set. A tightly knit and dynam­ic team is the secret to a suc­cess­ful booth at a trade show.

How to prepare a trade show when you are an organizer ?

Pre­par­ing an event such as a trade show requires a lot of thought before­hand to make the right decisions. The trade show must please and attract exhib­it­ors but also vis­it­ors. Here are some tips for organ­iz­ing your trade show.

Choose an easily accessible location

The trade show should be held in a loc­a­tion that is eas­ily access­ible to the vari­ous par­ti­cipants. You should choose a loc­a­tion that is well served by pub­lic trans­port­a­tion to give you the best chance of hav­ing a good turnout. If the city host­ing your event has a lot of accom­mod­a­tions, it will be a pos­it­ive point for the exhib­it­ors or vis­it­ors. If the exhib­i­tion lasts sev­er­al days, the people con­cerned will not have to go back and forth unne­ces­sar­ily and will be able to fully enjoy the event.

Deau­ville, the most pop­u­lar town in France, offers vari­ous infra­struc­tures con­cen­trated with­in a radi­us of 4 km allow­ing you to organ­ize a trade show by the sea and all on foot in Nor­mandy on the Côte Fleurie.


Hall du CID Deau­ville © BabXIII Salon dans les halls 1 et 2 du centre des con­grès Deau­ville © S.Vervisch Expo­si­tion dans le Hall 1 du CID Deau­ville © J. Basile 
Salon dans les halls 1 et 2 du centre des con­grès Deau­ville © S.Vervisch
Expo­si­tion dans le Hall 1 du CID Deau­ville © J. Basile 

Communicate on your event

Qual­ity com­mu­nic­a­tion is essen­tial for your show to attract people. The more vis­ib­il­ity you have, the more par­ti­cipants will attend the event. To do this, you must give all the neces­sary inform­a­tion sev­er­al months in advance. This will allow both exhib­it­ors and vis­it­ors to place the event on their cal­en­dar. Con­sider pro­mot­ing your event on social net­works to reach even more people.

Con­sider com­mu­nic­at­ing about the event once it is over. Shar­ing pho­tos, videos, opin­ions of vis­it­ors or of some exhib­it­ors… There are many pos­sib­il­it­ies regard­ing post-show communication.

Organize a trade show at the Centre International de Deauville

Are you look­ing for the ideal place to organ­ize your trade show in France? We have a solu­tion for you! The Centre Inter­na­tion­al de Deau­ville is the per­fect place to organ­ize a qual­ity trade show.


We wel­come you in an excep­tion­al set­ting with more than 7000m² of exhib­i­tion halls at only two hours from Par­is. Take advant­age of mod­u­lar spaces to organ­ize your event. The CID event team offers its skills for the pre­par­a­tion of your exhib­i­tion. The con­ven­tion cen­ter is reg­u­larly asked to host large events. Deau­ville has many hotels (more than 2200 rooms) to accom­mod­ate the par­ti­cipants of your show.

Don’t hes­it­ate any longer and come and organ­ize your trade shows at the CID, an excep­tion­al place for the guar­an­tee of suc­cess­ful events !


Our sites : Villa Le Cercle and the Centre Inter­na­tion­al de Deau­ville (ISO 20121 cer­ti­fied) are com­mit­ted and secure.

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